Before a coach ever replies to your email, they will read your feed. Every post is part of the application.
The cleanup comes first
Assume a head coach scrolls your entire history the night before deciding to call. Anything you wouldn't want read aloud in their office — delete it now. It is never too late to clean up, and it is always too late after they've seen it. This one habit has ended more recruitments than any bad game ever has.
The athlete bio formula
Your bio should read like a scouting line, because that's who's reading it:
High School & Grad Year | GPA | Club Team | Position(s) | Height/Weight | Best measurable | Second measurable
Profile photo: you, playing, in uniform. Location: your hometown. Website: your Players Look link. That website slot is the most valuable pixel on your profile — it's the difference between a coach seeing one grainy clip and seeing your whole case.
What to post (and what never to)
- Post skills film every month or two, game highlights when you earn them, and your commitment when it's official.
- Repost what your club, your school, and scouting services publish about you.
- Never tag college programs or coaches fishing for attention — it reads as desperate to every staff watching. Want a coach to see film? Email it with your link.
Let the page carry the weight
Social media is the teaser; your page is the feature. Post the 12-second highlight, and let the bio link deliver the stats, the growth trends, the schedule, and the coach testimonials that turn a like into a phone call.